Seminar Papers Essay Example | Topics and Well Written Essays - 250 words

Seminar Papers - Essay Example Its cost effectiveness, leads to employee retention, increased market share, more access to customers and reduced risks. Example, in a fashion market, one requires to keep on updating the product in order to retain the current customers. â€Å"Just in time† is a term used to describe result of a process of manufacturing which finished its work just at the scheduled time. It reduces set up time, lessens storage space needed, assumes an extent of input stability cost and insists on precision. It however leads to time wastage in traffic jams, a supplier can depend too much on one manufacturer (Arjan J, 2009, p.295). Example, in Japan Toyota is vulnerable to this disadvantage, therefore it uses a strong long-term connection with few suppliers and can use its own stuff to assist the suppliers improve their processes. Advertising is simply informing potential customers of the existence of your service or products. It is very effective in that one targets his/her audience and controls the entire advertisement process (Tuten, T. L. A, 2008, p. 55). Advertising in social network provides a platform where a producer can interact with the customers and know their response towards a product. In addition, it enables the marketer to identify any changes in the consumer behavior therefore, making it to be an effective mode of communication with the market. These includes advertising, personal selling, public relations and promotional sales (Twedt & Wolfe 2011, p.8). The main aim of promotion mix includes market positioning, segmenting and targeting. In an example, Coca-Cola Company has been able to manipulate different promotion mixes on different market segments to become one of the best performing multinational company in the world. Lans, T. W., H., Hulsink, H., Baert, and M. Mulder, 2008, Entrepreneurship education and training in the small business context: Insights from

Behavior Modification Project Research Paper Example | Topics and Well Written Essays - 1000 words

Behavior Modification Project - Research Paper Example However, I simply do not like plain water. I have been known to enjoy a glass or two but only if it is really cold. It is hard to keep 2 liters of water cold in my particular workplace. Tea is my favorite non-cola beverage but once again I prefer it cold and the difficulty associated with this preference has already been mentioned. Without even officially tracking it, I feel it is important to make my target behavior to increase my water intake daily. Since I am a schedule-oriented person I began by determining the time in which the behavior was to take place. Since most of my day is spent at work, the target behavior would most easily been accomplished during that time. I then set the parameters of a work day as beginning at 0815, ending at 1520, and including all of the time and activities in-between. I also decided to go with the doctor's suggestion of tea as it is preferential to water. From this point on, references to water will actually be tea but the need to differentiate between the two should not be necessary. With my target behavior in mind, it became vital to determine how much water I drink in an average day before setting the goal for an increase. The behavioral modification process described in the assignment instructions is called a simple time-series design (Leedy & Ormrod, 2005). In this process a series of observations are made prior to initiating a plan to modify the behavior and then again after the plan has been enforced to determine if learning has occurred. The observations made prior to the reinforcement form the baseline data and I have recorded my baseline data in the chart below. This reveals that I drink an average of 0.95 liters of water per day. I would like to see that number closer to 1.5 and eventually building up to 2 liters! Table 1: Baseline Data for April 21-25, 2008 Date Water Consumer (L) April 21 .5 L April 22 1.25 L April 23 .5 L April 24 .5 L April 25 1.5 L April 26 .5 L Average Consumption .5(4) + 1.25 + 1.5 / 5 = .95 L Now that I had decided on a reasonable goal to which to increase my water consumption, I had to decide exactly how to go about drinking more water! This was not be the first time I have attempted this. In the past I have tried buying individual bottles that are easily stored but which sit in the common refrigerator forgotten in the mad pace of a regular work day. I have tried freezing my beverage and carrying it with me to drink cold as the ice melts only to find it too messy around my papers and dangerous to the electronics. I have refused to carry dollar bills and change in an effort to make the vending machine less appealing as the simple choice for a drink. (By way of further explanation tea sold in most vending machines is high in sugar and caffeine so do more harm to my health regiment than good. I find it beneficial to drink green or caffeine-free teas made with Splenda.) I have even enlisted the aid of friends who put hot sauce in my inappropriate drinks if they saw me with one. This last step may have been the most influential of my efforts but it had the exact opposite effect. I simply did not drink anything except for brief stops at the water fountain for tepid water which was almost as bad as the hot sauce. The addition of the hot sauce was an added consequence linked to a specific action. The use of specific consequences to increase or decrease a specific behavior is called reinforcement

Drug Trafficking in the United States Research Proposal

Drug Trafficking in the United States - Research Proposal Example Illegal immigration has proved to be the main cause of this issue. The United States of America has been facing the issue of drug trafficking for many years. In the United States, drug dealers make use of illegal immigrants for the manufacturing and exchange of drugs. The drug dealers are aware of the insecurity and fear which illegal immigrants have in their minds, and they use that fear for making immigrants work for them. The network of the drug trafficking industry has expanded, not only to the United States, but also to other parts of the world. People involved in the illegal drugs business send their representatives to other countries in order to expand their illegal activities there. However, no country voluntarily permits such individuals to migrate into their territory and continue their illegal activities. Therefore, such people use illegal methods to cross the boarders of other countries. The government of the United States needs to take effective measures to stop illegal immigration because it is one of the major contributing factors to increased drug trafficking. The purpose of this research is to reduce drug trafficking in the United States by finding ways to stop illegal immigrations. The hypothesis for the research is that limiting illegal immigrations from countries which are the homes of drug cartels can help the government restrict drug trafficking in the United States. Personal interviews with drug dealers, smugglers, drug users and victims will be conducted for the collection of data. Visits to drug users and drug dealers will also be made to gather information about the sources through which they get their narcotics. Some of the likely sources for current information on this research topic will be books, scholarly journals, and internet articles. I will collect data and statistics and organize them into charts and tables. The time required for the completion of this research is estimated

Compare 3 different conceptual approaches to global supply chains Essay

Compare 3 different conceptual approaches to global supply chains examining their differences and similarities - Essay Example Effective supply chain management is made possible by the use of effective communication, information, trust and cooperation. Global commodity chain (GCC) approach consists of â€Å"set of interorganisational networks clustered around one commodity or product, linking households, enterprises and states to one another within the world economy† (Gereffi & Korzeniewicz, 1994). The global production network (GPN) approach involves the existence of circuits that function in an interconnected way to conduct operation and transactions for the production of specific services and products for distribution and consumption (Dicken, 2011). As opposed to the concept of ‘chains’ which follow a vertical mono-linear structure, the GPNs are ‘networks’ that spread in multiple directions i.e. vertical, horizontal, diagonal etc. Christopher (2011) asserts that it should be kept in mind that supply chain is different from ‘vertical integration’. As far as the complexity is concerned, the structures of GPNs are far more complex and inter-woven when compared to chains. This extreme complexity is driven by the patterns of demands that exist worldwide. Global supply chain management is more inclined towards addressing the issue of supply to the end users of products. As a result of this, the competition between different firms can be seen at grass root level. This is due to the fact that every firm is striving to achieve the aim of reducing costs in a competitive market to maximize profits. The GPNs on the other hands are more concerned with the issues of supply that are faced by producers of the products. At this end, the problems are more related to the matters regarding acquisition of raw materials on lowest possible prices from suppliers around the world. The areas of focus related to GPNs include territoriality, domestic actors like

Please explain 'product placement ' and evaluate the effectiveness of Essay

Please explain 'product placement ' and evaluate the effectiveness of product placement in moveis and online games - Essay Example Nowadays product placement has been expanded and included into program TV programme. It has also been included in an array of different media like video games, novels etc. Moreover the role of the product placement has been shifted from being a background prop to now being an important part of a movie. There are many films like Castaways in 2002 where Tom Hanks who was a FedEx employee was left to drift alone after a plane accident with many FedEx packages. It helped him survive on the deserted island alone. Similarly there are many instances in games like Burnout Paradise where political ads of Obama were shown. This shows that product placement is an important strategy for the marketers in the present time. This report will take a look at the effectiveness of product placement in the movies and games. Product placement is defined as the paid inclusion of a branded products or brand identifiers within a mass media program through visual or audio means. This kind of strategy is adapted by the marketers to increase the brand familiarity and sales of the brand. It helps to capture more eyeballs for the marketer. Basically it increases the product presence among the customers more than ever before1. There are many advantages to product placements. These include overcoming the problem of zapping. Zapping occurs which when people switches between the channels. Because of product placement people are unlikely to engage in zapping because the brand appears in their favourite movie or video games which they can’t change. Hence they watch the product while watching the movie. In addition to this in such films the product is endorsed by a celebrity which h appears to have significant influence on the attitudes of the consumer towards the product. Further through product placement the advertisers are able to target very specific audiences since the demographics of those who attend the kind of movie can well be understood at prior. Product

Occupy Wall Street Movement Essay Example | Topics and Well Written Essays - 1250 words - 2

Occupy Wall Street Movement - Essay Example The movements of OWS generally came into existence concerning the moral performance of the individuals and the unequal income distribution within the current socio-economic stature of the US. The moral implications which have been involved in the movement, in relation to OWS relates with the Primacy of Self-Interest and the Democracy progression. The Primacy of Self-Interest states the individual responsibility towards any kind of conduct. It is worth mentioning in this regard that the prevailing moral scenario within the US society indicates that the power of controlling depends largely on the wealthy group of population. In such circumstances, the distinct authorities regarding economic decision making is bestowed upon selected individuals belonging to that particular section; thus, segregating the society in terms of income (University of New Mexico, 2012). One of the notions initialized by the OWS protestors conveys the message that the nation and the economy should be controlled by the actual successor who deserves the right to control, based on their potentialities rather than their wealth. This symbolizes the leaders for the economy should be selected through fair and just elections. Furthermore, with regards to the democratic philosophy of politics, it has been connoted by the protestors that the economy should be democratic in power so that individuals can assist each other to a larger extent. Hence, government should offer active participation in protecting people from social threats.

American History to 1877 Assignment Example | Topics and Well Written Essays - 500 words

American History to 1877 - Assignment Example l Army in the Battle of Brooklyn, the British Government requested to meet the Congress representatives to negotiate for a bloodless resolution to the armed hostilities. This opened the possibility of a peaceful compromise. The colonials were willing enough to send a delegation, which included Benjamin Franklin and John Adams, and talk the matter out with the British imperial army led by Admiral, Lord Richard Howe (The History Place, n.d.). For five years negotiations were ongoing even as the war continued, but the opportunity dissolved when the colonials refused to renounce the Declaration of Independence. The unyielding attitude of both parties finally resulted to the termination of a possible compromise upon American victory in 1781 (Lanning, 2008, p. 246). (2) Union policy over slavery changed throughout the course of the war because of internal rifts between the Northern and Southern states, which were in a tight competition for political power. First, the Southern states wanted slaves to be counted in the census so as to have more representatives in Congress than the North, but this was vetoed by the North. The result was a compromise that each slave was only worth three-fifths of a white Southerner. Second, the South wanted to expand slavery into the newly acquired territories from the Mexican War but Northern states were strongly against this move. Finally, Northern states were angered by the Supreme Court decision to free a slave named Dred Scott, who was brought to a free state by his owner (Oracle ThinkQuest, n.d). These rifts sowed the seeds of the civil war. Abrahalm Lincoln, whose own inconsistent decisions on the slavery issue contributed to the changing policies of the Union, depended on the progression of these rifts befo re he finally conceded to how slavery contradicted the constitutional mandate that â€Å"all men are born equal† and declared war (Taylor, 2008; Public Broadcasting Service, n.d.). (3) America made a lot of transformations from