A Comparison Of Liberalism Socialism And Nationalism Politics Essay

A Comparison Of Liberalism fabianism And patriotism Politics EssayThe three almost powerful ideologies that emerged in the beginning of the nineteenth century were Liberalism, collectivism and nationalism. These ideologies came unneurotic to destroy older order that existed in Western Europe. However, there is genuinely little that is very kn decl are almost the real origin of these three ideologies. Most of the research only talks about the recognized authorizes that exercises these ideologies but do not talk about the real issue. This essay seeks to compare and crease these ideologies and trace their origin, development and revolution.LiberalismThis was a product of some pattern of enlightenment by human thinking. It held that the keep of human beings was inevitable. This is the originator it believed that whole human beings should be viewed to be peer before the law and no one was above the law. Moreover, it believed that both person was born free and is good in som e medical prognosis let alone sustaining the chance to improve in skills and general thinking. Liberalization therefore expected that all giving medications were representative of its citizens and not part of the citizens. According to Hansen, Curt Curtis (2008) this could only be achieved through the freedoms of speech, press, assembly and protection from arbitrary arrest.The nineteenth century bigheartedism which is alike referred to as sortical liberalism was against the involvement of the presidential term in the economical and loving affairs of the nation. This is therefore very variant from what we currently know liberalism to stand for where active government intervention is highly supported and represented through democratic parties. Classical liberalism was first developed by Adam Smith as expressed in his book Inquiry into the Nature and Causes of Wealth of Nations. (Hansen, Curtis Curtis, 2008). He proposed the fact that there was a need for a free enterprise where prices would be regulated by market forces. This he believed would offer a free and equal chance to all citizens to participate in what they do best. In this way both(prenominal) the rich and the pitiful will emolument rather than a situation where the rich are the only ones who benefit. This was very much different from the earlier situation of mercantile system where the government was very deeply involved in regulation of markets.While the British were experiencing gradual intricacy of freedoms and rights of ordinary citizens, the French were denied of such rights until the 1989 when there was the Revolution. Unlike in France, there was no central dick with which the British used to be oppressed with like the army ready to do what the monarch said. The British liberalization was never aimed at overthrowing the Monarchy. On the contrary it was aimed at reigning its power through the magnification of representation of the people. Because of common policy-making, ethi cal, cultural and geographical factors liberalization in the United States took so much from the British kind of liberalism than it took from the French. However, during early stages of Beiner (2003) argues that American Revolution, there was much borrowed from the political thoughts of the British. Subsequent developments then later own changed and took more from the French.Some common factors with liberalism during the French Revolution and its development in the European revolution were that they both had one fundamental aspect which was to prevent and stop the oppression of the citizens. Even though the sources of oppression and the methods liberalism readiness different depending on time or location, liberalization still re principal(prenominal)ed to be the sole purpose of liberal political movement and liberal political thinking. Liberalism was therefore much appealing to the lower social class because it get them equal chance as the rich to make use of their skills and take part in national development. Even though it received much opposition from the rich or those of high social status, it later came to succeed and thats the reason why we even have democratic societies in the Europe and the integral world ( Hansen, Curtis Curtis, 2008).In the time of Industrial revolution, liberalism was very much common in Britain especially with the mill owners since there was a high demand for works more than they could be supply. The factory owners used this political theory to again support against the wear down unions sine they were considered to be interfering with the right to work. In the political field, liberals in general supported representative government. However, they also believed that it was the male who had the right to own the franchise. Liberals were for the melodic theme of universal education for all.SocialismThis was a innate doctrine that originated from France. In fact almost all socialists came from France. They regarded the French r evolution that occurred during 1789 together with the Industrial Revolution that took place in England as the beginning of change in the caller. However, they were troub lead by what they considered to be the end result of the issue of trans stoolation of the society. Some of these issues that troubled them included things to do with political competition and capitalism (Hansen, Curtis Curtis, 2008). According to the socialist, such development were the cause of selfish individualism that ended up dividing the society in the lines of competing factors.During the French Revolution, socialists pushed for economic planning. They were mainly inspired by the occurrences in France during the end of the ordinal century. It is for this reason that they proposed that governments were to organize their economy rather than hoping that competition would do so. They considered competition to be a very destructive element in the society. In addition, they also had the desire to protect the poo r and avoid cases of using they could face from the rich. One common factor therefore between liberalism and socialist economy is that these two ideologies advocate for the rights of the poor in the society. Each of them wants the society to provide equal ground for the existence of every one in the society regardless of their social status. It is the reason why they advocated for economic equality for both the poor and the rich.Socialisms also argued that the government was supposed to regulate private shoes or even abolish it and let property be have by the community. This is one difference between liberalism and fabianism (Hansen, Curtis Curtis, 2008). Liberalism advocated for the people owning property. To be proper(postnominal) it was the male who were supposed to own franchise. Socialism on the other hand was for the idea that either the government was to own property or the community. Socialism pushed for the idea that the society was supposed to take charge of most of the things that were going on in the surrounding. They were also to ensure that they do everything possible to develop their economy by the equal utilization of community resources. On the other hand, liberalism was all about the government taking broad control of the resources of the country but awarding equal chances for both the rich and the poor to make benefit from them.Socialism was as a result of the stresses that had been caused on the French economy by the revolutionary movement. Workers lost(p) the old good days when there were radical changes in life and the economy used to be regulated. The skilled craftsmen were very against the idea of wage control and thats the reason why they opposed capitalism. According to them, it denied the workers dexterity to promote destructive competition(Hansen, Curtis Curtis, 2008).The introduction of Marxist socialism provided a foundation to the modern day socialism and even paved way to the development of socialism into communism. Be tween 1818 and 1883, Karl Marx came up with his own idea of socialism where he pushed for the idea that labor was the main source of all kinds of value in the society. This meant that human labor was the main reason as to why the economy of any country would grow. In a way, this was equivalent to the what liberalism had pushed for where factory owners pushed for the rights to work. Socialism was more appealing to the lower social class because socialists like Saint Simon argues that the parasites of the society such as lawyers and churchmen were to give a chance to the doers like scientist and engineers to help improve the status of the society(Hansen, Curtis Curtis, 2008). The main idea was therefore the improvement of the living standards of the poor and later on the improvement of the economy of the broad(a) society. The main opponents to this ideology were the rich in the society but they did not succeed.NationalismThis was as radical as the liberalism ideology after Napoleon was finally defeated. This ideology came from an imagined or real cultural individuality where the main features were common history, common language and common territory. In other words, the main idea bottom nationalism was to turn the cultural identity of citizens into some kind of political identity where people from the selfsame(prenominal) origin would push forward similar agenda to help improve the economic standards of their society. According to Beiner (2003), this led to a situation where political boundaries were based on cultural unity. For instance, during the French revolution, you could find that people from different ethnic groups would find themselves being led by the same leader. The intermingling of groups led to every group decision for some way to create their own identity.The Napoleonic wars together with the French Revolution gave birth to the idea of nationalism. In the time of the Reign of Terror, the Frenchmen as the Republicans used to refer to the peop le were asked to repel any form of foreign armies which thought of overthrowing the republic. In the time of invasion by Napoleon, the sentiments of nationalists in the entire Europe join forces to oppose his military campaigns. One renown nationalist is Johann Herder, a German phiplosopher who was of the idea that each and every individual had his own individual spirit and some kind of genius which he could use to survive. This he say was expressed in language and culture (Beiner, 2003).One conspicuous difference between socialism, liberalism and nationalism is that, national advocates for the idea of different groups in the same society. There is the idea of opponents or us and them. This kind of division might hinder social development because every group would want to do things their own way. On the same note there is the creation of boundaries between different groups which means that resources are owned by individual group (Beiner, 2003). This is against the idea of socialism which calls for abolition of individual ownership and proposes for the property to be owned by the government or the community.However, in some way the idea of we created a sense impression of nationalism where one group was to behave like they were all brothers (Beiner, 2003). This creates some similarity with the sentiments of liberalism which advocated for togetherness and provision of equal opportunities to the members of one country so that they could have a chance to develop and prosper together. The main reason that made nationalism appealing was the idea of people feeling that they are one because of the fact that they dual-lane the same language or cultures. The good thing with nationalism is that people act like they are brothers of one mothers. One good example of nationalism was that demonstrated by the Nazis where they fought as one. However, this could be termed as nationalism gone awry because of the suffering it caused to the Jew.

The Structure And Complexity Of Languages English Language Essay

The social organisation And Complexity Of Languages English Language EssayLanguage, as described by the cognitive scientist Steven Pinker, is the jewel in the cr avouch of cognition (Siegler 212). Out of all(a) our mental processes of cognition, phrase is arguably one of the most utilise and intricate process, as evidenced by the approximately 6,909 contrasting rows aimd in the world today (Lewis, ethnologue.com). As Noam Chomsky wrote, when we say the human language, we ar approaching what some force call the human essence (Chomsky 88). Chomsky refers to language as the human essence because it is one of the few cognitive abilities that is so central to human checking, while at the same time putting human beings in their own echelon of biological complexity in organisms.As much as we take language for granted, an alien species immaterial to our methods of communication whitethorn be baffle curious or puzzled when watching us lead. After all, we sometimes sit for long pe riods of time, listening to our fellow military man make hisses and squeaks with their vocal chords. We do this because that these sounds that we make shit structure, core, and manseificance. In our daily lives, each one of us wields the tools of language non only to convey information, scarcely also to motivate, influence, or command attention. To under have language, there be four key areas that merit attention the structure of language, contrasting stages in language development, varying views in language accomplishment, and the biology stool language.Structure of languageAlthough language is incredibly complex, as mentioned before, linguists have found charges to bust language into different parts. According to the current methods, language is comprised of three simpler construction points phonemes, morphemes, and grammar.The smallest unit of language is a phoneme, which are the base sounds of a language. For instance, the English intelligence information cat is made up of three phonemes, including the stir uping c- sound, followed by the vowel a-, and finally the hard consonant t- ending. dapple at first glance phonemes may seem to be equivalent to letters, this is not the case. In English, combining two vowels often generates a consorter phoneme, such as the ou- vowel sounds in pout.According to linguists who have studied over 500 different languages, humans use somewhat 869 different phonemes. English is comprised of about 40 different phonemes, with other languages having anywhere from 20 to 90 (Meyers 383). A chart listing the main English phonemes is provided (see fig 1).In language, changing phonemes in run-in alters their implications. For instance, changing the phoneme between the letters b- and t- creates twelve new meanings bat, bout, beat/beet, bought, bet, boot, bit, boat, bite, tho, and bait (Wardbaugh 189). As primal as vowel sounds may seem, consonant phonemes actually carry more information The treth ef thes st atement shed be evedent frem thes bref dementretien (Meyers 383).Another interesting phenomenon that we encounter in our daily lives is the difficulty large number have with pronouncing manner of blab outing from different languages. This is primarily because as we induce and scan language, we learn the set of phonemes required by our native language, but we also have difficulty with phonemes from other languages. For instance, a common example of this is a native German speakers difficulty with the English phoneme th-. When trying to pronounce the word this, German speakers often say dis instead. This is because the th- phoneme doesnt follow in the German language. Likewise, English speakers have trouble with the German rolling r- and breathy ch- phonemes. Surprisingly, this is also common among sign languages as well. With nearly 200 different sign languages used in the world today, native signers of one language may have difficulty with the phoneme-like building blocks of other sign-languages. According to the researcher Ursula Bellugi, Chinese native signers who come to America to learn sign usually sign with an accent (Klima and Bellugi 158).http//kisi.deu.edu.tr/tarkan.kacmaz/courses/phonetics/phonemes.jpgFigure 1- English PhonemesMorphemes are the back building block of language. While phonemes are the canonic sounds of a language, morphemes are the smallest units of language that convey meaning. in that respect is some overlap between morphemes and phonemes some phonemes, such as the English a- and I-, are two basic sounds as well as row that carry meaning. More often, however, morphemes are combinations of multiple phonemes. Some may be entire words, but others are parts of words. While words like run and nobble are morphemes, prefixes and suffixes like pre- and -ed qualify as morphemes as well.The third and most complex building block of language is grammar. The English language is composed of 40 phonemes, which combine to form around 10 0,000 different morphemes, which and then combine to form over 1,000,000 different words and derivations (Meyers 384). In order to handle all of these words in a structured and organized manner, we develop rules and patterns to create a standard method to communicate between one another. The two main divisions of grammar include semantics and syntax.The first branch of grammar is semantics, which is the set of rules that governs how we derive meaning from words, morphemes, and sentences. In semantics, we study the relationship between signifiers and their denotata. Signifiers are the signs, words, or phrases that we are interested in, while denotata is what these objects stand for. For instance, from the rules of semantics, we know that adding -ed to the verb blast means that the action happened in the past.The number branch of grammar deals with syntax. Syntax is the set of rules that gives meaning to the order of the words in the sentence. Syntax varies wildly from language to l anguage, as there is no normal set of rules. In English, for example, procedurals often come before their nouns, as in the phrase large house. However, in Spanish, syntax dictates that adjectives usually come after the nouns they describe. The same phrase in Spanish would be casa grande, with the adjective coming after the noun it describes.Grammar has and always go out be incredibly intricate. As Steven Pinker wrote in 1994, There are lapidate Age societies, but there is no such thing as a Stone Age language (Pinker 15). However, this is the innate beauty of language complexity built out of simplicity. When you look at each of the different building blocks of language by themselves, they arent too hard to understand in fact, at some points, they may even be seen as intuitive and simple. However, the infinite combination of words, phrases, and sentences that we are adapted to form with the aid of language en up to(p)s us to express almost any emotion or feel through language.St ages in language developmentWhile we often take human communication for granted, humans have an amazing knack when it comes to developing a high proficiency in language in such a short period of time. Many of us have tens of thousands of words stored in our minds as we go about our daily lives, and we are able to construct sentences with these words with almost perfect syntax with ease. We use approximately three words a second as we speak, and this is often done spontaneously, with smaller to no planning beforehand. This section seeks to explore how we get to this level of proficiency.Each person enters this world as a tabula rasa for language we have no knowledge of language at all, and for quite some time, we delay this way. At 4 months of age, babies bulge to develop their receptive language, or ability to understand and comprehend verbalize word. Initially, they begin to match sounds with moving lips. They prefer to be looking at the face that makes the sound, and they begi n to learn that certain manipulations of the mouth make distinct sounds. Then, at 7 months of age, they are able to differential separate words from a stream of spoken sound.Whats quite amazing is that researchers have found that young children around 7 months of age have an innate advantage when it comes to segmenting spoken sounds. A study conducted in the mid-1990s situated several adults and 7-month old children in rooms with a calculator emitting a sound. To most of us, the sound that the computer was making would sound like completely random sounds jumbled together. However, the researchers had placed repeating syllables inside these sounds, and it rancid out that the young children had an easier time distinguishing the repeating syllables than the adults (Meyers 387). This information plays a large role in studies of second language acquisition, which we will examine more closely when looking at critical periods for language acquisition.At 4 months, children also begin dev eloping their productive language. The first stage is referred to by scientists and psychologists as the talk stage. During this stage, babies create random sounds strung together that have no meaning. Babbling is universally similar in other words, a Chinese babys talk would be no different from a Russian babys babbling. The kinfolk language has no bearing on the sounds created during this stage. However, if the babbling has no meaning, what is its purpose? The babbling stage is records way of preparing the child for a vast array of phonemes, since different languages require different phonemes.At 10 months, babbling has changed. Instead of ranging a vast array of phonemes, the sounds created by the child will be the same as the sounds of the household. At this point, a well-trained ear can listen to the sounds that a child makes and will be able to distinguish with a fair degree of certainty which language is spoken in the household. At this point, children are said to be func tionally deaf to sounds outside of their native language. This is similar to scenario presented earlier contrasting a German speaker with an English speaker. Likewise, this effect can also be seen in Japanese adults who trigger to an English speaking country. Japanese speakers cannot differentiate between the English r- phoneme and the l- sounds. For instance, a Japanese speaker will hear the same thing when an English speaker says both right and light. This is because the Japanese speaker is functionally deaf to the difference between these two phonemes (Meyers 385).Young children usually enter the stage cognize as the one-word stage around their first birthday. At this stage, most know that sounds convey meanings, and they are able to interrelate words with pictures. I addition, the children will usually begin to use one syllable phrases or short words to communicate with others. This stage is where the infants language begins to match the language spoken by the family in the h ousehold. Vocabulary acquisition is relatively moderate, with the infants learning around a word a week, but this speeds up to a word a day 18 months of age.Finally, at the age of 2, children enter the two-word stage. Because the phrases used are usually in the noun-verb pattern, the speech is often called telegraphic speech since it resembles the short messages that telegraphs relayed. Also, just like the old telegraphs, the speech almost always follows the rules of syntax (big dog instead of dog big).Once children move out of this stage, they usually begin to create longer phrases rather rapidly. An interesting fact that is celebrated regards children who get a late start in learning their language. This problem can arise if a child is an international adoptee, moving to a foreign country where another language is used in the household. Psychologists have noted that even though the children get a late start on learning the language, they move through all of the stages noted above , except they do so at a faster pace (Meyers 386).Figure 2- Summary of stages of developmentHow we learn languageIn the realms of psychology, many people have tried to explain the method behind how we acquire language at an early age. Although no universal theory has been developed, the contrasting views of two important people- B. F. Skinner and Noam Chomsky- provide differing opinions about language acquisition.B. F. Skinner, a noted behaviorist, believed in a theory known as Operant learning. According to his theories, children acquired language through three well known linguistic rules association, imitation, and reinforcement. Association deals with connecting sounds with words, images, or objects. A child who is told to point to his wind up will be able to locate his own nose with practice. Imitation, the second principle, explains how children pick up grammar. Children hear adults using proper grammar, and then imitate the patterns that they hear. Finally, the last principl e is reinforcement. According to Skinner, acquisition of language isnt complete until children receive positive feedback for creating sentences or communicating correctly (Meyers 386).When the celebrated linguist Noam Chomsky heard of Skinners theory of language acquisition, he believed that it didnt explain the whole picture. Chomsky firmly believed that children learned new vocabulary and principles of grammar too quickly to be explained by Skinners Operant learning. For example, Chomsky pointed out that children tended to overgeneralize grammar rules when first commencement out, creating fresh sentences using rules they hadnt been taught before. In Chomskys view, language acquisition was like helping a flower grow in its own way (Holyoak and Thagard 170). Chomsky proposed the idea of a language acquisition device. Though it has not been prove scientifically, the concept behind the language acquisition device is that it acts as a switch box, with certain switches needing to be turned on or off in order to produce language. These switches are conditions that we are overt to as we developed or language.In addition to the language acquisition device, Chomsky also believed in a concept often called the inborn universal grammar. Chomsky noted that all of the worlds languages were built out of the same building blocks-nouns, verbs, adjectives, etc. Thus, we learn the specific grammar of languages that we experience readily, since universal grammar comes prewired into our brains. This proposal is supported by the fact that all children begin saying nouns before moving on to other parts of speech, such as verbs and adjectives.While both Chomsky and Skinner propose valid arguments defending their theories, psychologists believe that true language acquisition is a medium between both theories. Skinners ideas were more related to the nurture aspect of the debate, while Chomsky believed in the nature side. As with almost every psychological subject, the true answer i s that development is only possible with both nature and nurture working together.Research has also shown that critical periods do in fact exist for language acquisition. Deaf children who received cochlear implants before the age of two developed far recrudesce speech than those who received the implants after the age of four. Children who arent exposed to language until the age of 2 or 3 receive a rush of language, unleashing their brains idle language capacity (Meyers 387). These children usually go on to take strongly proficient in language skills.However, children who havent been exposed to any language (such as deaf children without scene to sign language) by the age of seven slowly start losing the ability to master any language. A recent study compared children deaf by birth who didnt learn sign language until the age of nightspot with children who learned English before becoming deaf around the age of nine and learning sign language. The children who learned English fir st developed a far greater mastery of sign language than the children who were deprived of language. As Meyers concluded in his book, when a young brain does not learn any language, its language-learning capacity never fully develops (Meyers 388).This window for language learning also plays a part in second language acquisition those who wait longer to begin learning another language tend to have a more difficult time with the process. In a study done in the early 1990s, two researchers asked Korean and Chinese immigrants whether each of around 270 short sentences that they were displayed were grammatically correct or not. Some of the immigrants had come to the United States in their childhood, but all of the immigrants tested had lived in the United States for around 10 years. When the data was collected and documented, it was seen that the older the immigrant was when he or she arrived in America, the worse they performed on the grammar test. The results of the study are graphed i n Figure 3. Research done into the brains involvement in second language acquisition is covered in the next section.Figure 3- Results of the immigrant studyThe biology behind languageWhen it comes to language and communication, people are ready to believe that many of the skills that we associate with language- reading, writing, and speaking- are governed by the same areas of the brain. However, studies looking into the cause of aphasias, or injuries that impair language ability, revealed some surprising results. According to Meyers, some people with aphasia can speak fluently but cannot read (despite good vision), while others can comprehend what they read but not speak still others can write but not read, read but not write, read numbers but not letters, or sing but not speak (Meyers 389).Puzzled by the varying effects of aphasia, scientists began studying patients with these mental disorders and

Translation And Interpretation

Translation And InterpretationIntroductionThe world has wrench like a global village as the systems of communication and culture technology atomic number 18 developing and becoming more sophisticated .In the operate of such(prenominal)(prenominal) rapid exchange of information and for the purpose of improving heathenish contacts, wholeness thing is inevitable, and that is translating. This is why there is need for competent translators who not only posses speech proficiency but also worldwide companionship of the source culture and the intricate hearts of the many cultural references that whitethorn be of signifi domiciliatece in ane culture and not in another. at present many idiomaticalal ex invokeions argon found in the occupancy domain. Examples such as The economy went into a free f in all, Obama is seeking to stake let on and the solution volition cut both ways are all found in various articles in Newsweek (a reputable magazine, widely and internationally di stributed around the world and officially translated into Arabic.)One common characteristic associated with idioms utilise in the business and/or any other domain is that their meaning can not be inferred from the individual words that constitute them. Although idioms run through been committed to informal manner of speaking and tabloid publishers, however there is much consequence in the Bank of English that states they are also commonly used in magazines and journals where writers seek to give their articles a more vivid and hard-hitting effect on the reader Minugh (2000).It is also stated in the akin source that most politicians and journalists use idioms as briefer way to ex rack and remove opinions and ready made evaluations. Translation students in general and specifically the ones who major(ip) in Business Translation are assumed to have general knowledge of all nomenclature intricacies. For this, knowledge of idiomatic expressions, which constitute today an integra l spot of the speech communication used in business conferences, debates and meetings, in addition to their use in a variation of magazine and virginspaper articles of which there is a great chance that they may be asked to translate, is one of the essential requirements of the competent translator.Statement of the problemIn principal translating from one language into another is not an easy toil, but when the deracination encounters amongst two distinct languages such as English and Arabic the task is aggravated. One of the more prominent supplanting problems occurs when the translator views idioms or culturally bound expressions. Idioms pose a great challenge for translation students as they are bound to the cultural identities and history of any nation indeed it is assumed that if such culturally bound expressions were introduced to the students through authentic contexts relevant to their dramaturgy of speciality and considered as an integral part of their educational program, the students pass on be presumptuousness insight into the culture, history ,traditions ,values and morals reflected through the language of that nation.While many look fores investigated the difficulties linked to the translation of idiomatic expressions by non-native speakers, the majority of these researches and studies have focused, generally, on the different theories of idiom comprehension Bortfeld (1998/2002.), and Bortfeld Brennan (1997). There exists ,however, a exquisite body of academic literature which focuses on the field of view of idiomatic expressions occurring in the business domain ,specifically in journalism,(magazines and newspapers)and their effects and implications on both readers and apprentices Ulland(1997) .This research aims to contribute to the afore mentioned literature by reservation a case for the translation of idioms, occurring in business magazine articles, by MA students in their nett academic semester at the honorary society Of Pos t Graduate studies/Tripoli to attain out what strategies and techniques they are using in contrast with the translation strategies they were taught in their understand of translation and with reference to Bakers(1992)strategies .The research also aims at identifying the problems they encounter in the process of translating idioms from English to Arabic. Due to time and space confinement it is not possible to collect all the used idioms and the consume ordain focus on one specific magazine (Newsweek).Significance of the studyThe translation section in the Academy of Postgraduate Studies has two study Translation Interpreting and Business Translation. The latter was introduced three years ago .Translation students majoring in the business translation MA programme are believably to work as translators in companies, agencies, media or as teachers. In occurrence they may already be in one of the aforesaid posts. They may be asked to translate or even interpret in a meeting where the lingua franca is English (SL) and the (TL) is Arabic, and as mentioned before idioms today are used and can be encountered in a wide mountain chain of texts ranging from economic ,financial, administrative, political ,advertising and many others .A competent translator has to have knowledge of all the intricate features of the language they are translating from as substantially as being competent in their own native language to be able to convey the meaning accurately. This study aims at shedding the percipient on the importance of learning and comprehension of idiomatic expressions in the field of business, it testament also serve a dual purpose of interrogatory the implementation of previously taught translation strategies to the translation of business idioms as hearty as offering reference material for further relevant researches to be used as a good terra firma for their knowledge reservoir. inquiry questionsThe researcher would like to address the following questio ns throughout the process of the studyAre students familiar with the idiomatic expressions encountered in the business field?Which strategies are used by MA students in the translation of idioms with reference to Bakers strategies?To what expiration do the students find the operable reference tools (dictionaries/internet) helpful and/or profitable?Research HypothesesThe researcher hypothesizes the followingH1-MA students in their final semester at the Academy of Postgraduate Studies are not familiar with business idiomatic expressions therefore, they will not produce accurate translations.H2-Omission or literal translation will most likely be used in the translation of the idioms.H3-The available reference tools are insufficient in aiding the students with their translations.Research Objectives Expounding on the objectives of using idioms in various business field domains to enhance teachers and students ken of the importance of teaching and learning such expressions as an integ ral part of language education and translators language proficiency.Evaluating the implementation of the strategies taught to the students during the course of their MA studies specifically referring to Bakers strategy in cabaret to identify students problems in the application of translation strategies and consequently find solutions and suggest recommendations.Since business translation is a new domain for MA students this research may pave the way for further investigations in the area of idiomatic expressions, for example a comparative study of the use of idioms. in Arabic versus English language may be conducted.MethodologyMulti-word combinations are so numerous in the English language they are characterized by carrying meanings that can not easily be deduced from knowledge of normal intrinsic meanings of words. General knowledge and competency in L2 would pipe down not help a nonnative speaker to elicit the meaning of word combinations such as fall flat, thin on the ground o r lay something at somebodys door because the individual words do not give a clear cue as to the think meaning. To the best of my knowledge, a great number of researchers and previous studies tackled the problem of translating idiomatic expressions in general English, but not in specialized palm such as the use of idioms in the business field business documents, newspapers, magazine articles.etc. It is worth noting that over the years idioms have entered the English language from the world of sports, for example slam dunk great success, to classical literature, the twinge that laid the golden egg and science technologyyou need to reload your batteries and, they are on the same wave length.Today many idiomatic expressions are found in the business domain, for example to throw capital at a problem, call the shots, do a roaring apportion and join the rat race.My objectives regarding this topic is twofold .First, to prove that today such idiomatic expressions constitute a high pro portion in well reputed newspapers(Guardian) and magazines(Newsweek),and occur in major domains such as politics ,economics ,art Hans(2007) unconnected what Baker(1992) states English uses idioms in many types of text,..Their use in quality press news reports is limited ,.in English advertisement, promotional material, and in the tabloid press Nippold(1991)emphasizes the challenges involved in the learning and mastering of idioms and states that nevertheless every learner must be prepared to meet the challenge simply because idioms occur so frequently in the spoken and written English Second, to deal the role of context in idiom comprehension and the strategies used by Libyan novice translators in translating business idioms with reference to Bakers strategies(1992) in order to elicit the most applicable technique .Finally, concluding by making suggestions about teaching and learning strategies to encounter the problems related to translating idiomatic expressions (focusing on bu siness idioms).I have used data from Newsweek magazine, and I also conducted an try test including 20 business idioms which were given to final semester masters students at the Academy of Graduate Studies. The students were divided into two groups A/B the graduation exercise group was given idioms in context and the second group was given the idioms as single unit expressions. They were all asked to translate the idioms and then coif four questions at the end. The questions were related to three sub-hypotheses1-most of the students are not familiar with business idioms.2- Students have to be competent in both L1 and L2 to be able to benefit from bilingual dictionaries.3-Novice translators realize that it is important for them to learn and be trained to comprehend idioms because of the functional role they play in language communication. As mentioned earlier, the whole world is undergoing complex changes in different areas such as technology and education. These changes necessaril y have an important bearing on systems of higher education, including translator training programs.

Karma of Violence in Macbeth

Karma of Violence in MacbethWith elements like wars, assassinations, and murders, wildness takes up a important part of Macbeth. At the early stage of Macbeth, the audience is presented a battlefield scene where a spread over massager appears. Echoing such a groundless and bloody image, the play ends with Macbeth being killed. Although karma is an Indian belief, lines like This even-handed justice / Commends the ingredients of our poisoned goblet / to our bear lips (Macbeth I.vii.10) reveal traits of karma in the Scottish play.1Karma means that tot every(prenominal)y exploitions urinate consequences which will affect the doers of the actions at some future time (Reichenbach 399). In this essay, I will argue that madness is not merely actions performed by the characters only the skeleton of plan and theme. For the sake of a clear analysis, I will outset outline the concept of karma and karma of abandon in Macbeth. past I will conclude that the karmic effect of violence drives the development of plot and jobs moral judgement.As suggested by Rajendra Prasad, the law of karma should be viewed as a retributive theory of piety (qtd. in Keown 331). Reichenbach also noted that 1.Morally responsible actions which be done out of desire for their fruits argon subjected to karma 2.Some karmic effects argon manifested at once or in this life, some in the attached life 3.Karmic effect of actions flush toilet be accumulated (qtd. in Keown 335). In this essay, Keowns idea on karma is taken the relationship between karma and intention is indisputable volitional action alone can head in karma violate in ones heart without carnal performance is possible that same act may have opposite karma for unalike people (Keown 336). Rebirth and karma beyond characters portrayed lives will not be discussed here.Violence is not yet a part of the play, but its skeleton. Karma, as stated, is accumulative and is resulted from moral and physical actions. In Macbeth, v iolence, with its karmic effect, breeds violence. In Act one, Macbeth is reported about cutting Macdonwald open, unseames him from the nave to th chops, / and fixes his head upon battlements (I.ii.22-3)and is nothing afeard of what himself didst make, / strange images of decease (I.iii.97-8). This suggests his hazardous record and his capacity of bloody deeds in the future. Such a valiant and worthy consummation (I.ii.24), as a result, won him the title of Thane of Cawdor. It was then the realization of omen bred his ambition whose murder yet is but marvelous (I.iii.139). The word fantastical echoes with Banquos address to the witches I the name of truth, / Are ye fantastical or that indeed / which outwardly ye show?(I.iii.54-5), drawing parallel between the witches and Macbeths fantastical thoughts which are not indeed outwardly he showed as well. With such murderous thoughts, Macbeth, whose place is the near (I.iv.36) to Duncan betrays his own family blood and country to se cure the fecal matter. The karmic effect of this bloody throne is fear the fear on Banquos issue and Macduffs flee to England prompts him further violence and ultimate self-destruction. His bloody acts make returning were as tedious as go over (III.iv.140-1).Violence, therefore, breeds on-and-on violent deeds till the end of the play.As Macbeth puts it, Things rugged begun make strong themselves by ill (III.ii.55), such on-and-on violence increases intensity over time. After violence against Macdonwald, Macbeth killed Duncan in sleep. Sleep, under Shakespeares description, is stark . . . that knits up the reveled sleeve of care . . . the great natures second course, chief nourisher in lifes feast (II.ii.34-8). The peace of mindful description of natures gift and Duncans royal position demarcation line with the murder, highlighting intensified violence. Although he is un desextled by the deed, he before long recovers and exhibits a greater degree of violence. Without consulting his married woman, Macbeth readily kills two innocent servants. Compared to the suspicion shown in Duncans murder, he becomes bolder. Violence, as a recurring role, performs an endless lace. Macbeth, with a mind full of scorpions (III.ii.36), then sends out three men in total only to ensure Banquo and Fleances deaths. He becomes determined to take a step further to kill the weaker gender and innocent children in Macduffs family. When Macduff receives the sad news, he asks about his children repeatedly and all my children?, My children too?, What, all my attractive chickens and their dam / at one fell swoop? (IV.iii.211-8). Such responses reflect that people then perceived the act of killing innocent children as outrageously violent.The climax of on-and-on violence came when Macduff greets the King with Macbeths head, saying Behold, where stands / the usurpers cursed head. (V.viii.54-5), putting an end on the loop of violence in the play.This illustration of the step up loop o f violence suggests karmic consequences of murderous thoughts. In the analysis of Shakespearean violence, Foakes suggests that the advocate to violence is deeply embedded in the human psyche, and creates recurring whatsoever political formations are dominant (Foakes 16). This viewpoint echoes with this karmic loop of violence. The series of violent acts keeps operate the plot development. The karma begins with Macbeths sinning in his heart (Keown 336) with murderous thoughts. Had he stopped at any point of his violent murders, he would not have suffered the deadly karma. Karmic effects of Macbeths repetitive violence, as suggested, accumulated throughout the play, causing the downfall of the soul and self-destruction. The karma of violence, therefore, extends the plot with series of consequences in Macbeth.In Macbeth, karma of violence is not only the consequences of behaviour. It implicitly reflects good morality in violence. Contrasting conventional idea, violence does not nece ssarily imply faulty karma. Traditional Christian belief generally subscribes to the idea of Thou shalt not kill. However, under karma, same act may have different consequences for different people.At the beginning of the play, Duncan ordered the execution of Thane of Cawdor. This act of violence, justified by the traitors treachery, did not result in a lousy karma. Duncan, despite his death, enjoys the peace of mind of which Macbeth is deprived. Although Banquos violent behaviours are not explicitly described, audience can understand that Banquo, as a warrior, is capable of violence. His acts of violence, however, are justified by his selfless patriotism. In the play, Shakespeare uses Banquo as a moral seam against Macbeth. They are of similar background, official rank and power at the beginning of Macbeth they twain face the tempting prophecy. However, Banquo endeavours to keep his bosom franchised and allegiance clear (II.i.26-7) era Macbeth jumps the life to come to commit murders (I.vii.7). The fact that Banquo succeeds in upholding morality in the same temptation suggests that Macbeths tragic ending is not a result of fatalism, but karma out of volitional actions. Karma is hugely based on good consideration and moral accountability. With moral actions, Banquos family line is blessed with good karma, severalise Macbeths violence-induced fatal karma. Macduff, who performed the visually bloodiest violence by cutting and displaying Macbeths head, is also exempted from bad karma.2Since Macbeth has no children of his own, it is unlikely that Macduffs bloody deed would provoke another loop of violence against himself. It is reasonable to suggest that, Macduffs violent action, as a karma on Macbeth, is justified by its good intention of saving Scotland from the tyranny.The above examples of karma contrast against the deadly karma on Macbeth and Lady Macbeth. In Macbeths case, he performs all the violence based on his desire for power and the fear in secu ring it. Accordingly, he is subjected to karmic effects, which mostly take the form of internal struggles. Booth concluded that, all three murders towards Duncan, Banquo and Macduffs family are followed immediately by scenes of suffering and self-tortures (Booth 31). After Duncans murder, all(prenominal) noise appals Macbeth and he hears ominous voices threatening that he could no longstanding sleep with peace (II.ii.56). Although Macbeth does not show explicit guilt aft(prenominal) Banquos death, his sub-conscience tortures him. He is startled by the image of Banquos phantom despite his self-regard as a fearless man. Macbeths soul becomes weary after murdering Macduffs family. He pessimistically believes that his way of life / is falln into the sere, the yellow leaf, / and that which should accompany old age, / as honor, love, obedience, process of friends, / he must not look to have.(V.iii.22-6). Ironically, Macbeth has traded his soul, friends, honour for a fruitless chapite r and a lifeless life. He is caught in a tragedy of his own making. In this way, the karma on Macbeth manifests as his internal struggles. Despite sympathy towards Macbeth, Macbeths selfishness, betrayal and violence deserve his own deadly and violent karma. As suggested by the Bible, For the wages of sin is death (Roman 5 23). Therefore, given his murderous deeds, his death has to be brutally violent for moral justification. Macbeths tragic death implies that Shakespeare has admit the immorality of Macbeths violent deeds.Lady Macbeth, similarly, has to pay a price for effusive her spirit in Macbeths ear, / and chastises with the valour of her tongue (I.v.24-5) Ribner commented thatThe relationship between Macbeth and his wife steadily deteriorates . . . . The force of monstrous severs Macbeth from the rest of humanity it breaks also the chemical bond which ties him to his wife. He lives more and more closely with his own fears into which she cannot intrude . . . . No longer does he confide in her. (Ribner 164)Considering Lady Macbeths admiration to Macbeth and her idolatry to help him get the throne, psychological separation between the couple is unsupportable to Lady Macbeth. It is reasonable to deduce that this psychological separation may formulate her mental breakdown and loss of masculinity displayed before. The fact that the seemingly evil Lady Macbeth is also subjected to karmic condemnation from her own conscience may signifies her humanness, but more importantly, the deadly karma is to impose moral judgement on her behaviours.Karma of a particular behaviour reflects its moral nature and judgement. In Macbeth, not all violent deeds result in bad karma. Considering the play is set in a political disturbed period in which Scotland was first traumatized by traitors and then Macbeth the Tyrant, violence, to a certain extent, was a norm in that era. The fact that Scotland restores her order through violence against Macbeth suggests that some violence is morally right. These characters who perform violence for morally right reasons can be exempted from bad karma. Karma, in Buddhist belief, is controlled by a Supreme Being. Shakespeare, as a Supreme Being of this play, reflects judgements towards the characters behaviours with different karmas resulted. Karma on violence, therefore, gives the audience some ideas on the morality of violence.Violence is the linking element that drives plot development. It is through the recurring nature of karma that violence in Macbeth trammels up the consequence (I.vii.3) of Macbeths self-destruction. By designing different karmic effects, Shakespeare explores the good and evil of violence. Although sympathy towards human flaws may be valued, it is infallible to have deadly karma for ill-intended murders committed. Violence, therefore, is not merely a part of the plot. It is the driving force of the plot and a subtle exploration on morality of violence.

Differences Between Personnel Management And Human Resource Management Essay

Differences Between staff office forethought And gentle alternative vigilance EssayNowadays, we rouse obtain several(prenominal) changes that we all perplex experienced in social, political, economic and proficient aspects in depth especially to the style and c atomic number 18 regime of their goals that a company must make to fall upon maximum impact of the fast changes in the indus discover.In our research paper we atomic number 18 concentrating on researching just rough the comparison between power office trouble and gentleman election instruction, it is link to the phrase the like wine, only divergent bottles. In this topic, we leave try to clearly explain what is pissedt by the term gentle imagery caution (HRM) and staff office charge (PM), and clarify the differences and similarities between the both of them.Our research begins with nearly differences and similarities of violence centering and man resourcefulness care correspond to some ref erences from the internet and books to apply to the phrase the same wine, only different bottles . in any case that, we will give our argument in favor to one of the sexual climax to managing employees. In our argument we mean that piece preference Management will be preferred to managing employees and we will give some our idea of human race election Management to religious service us in the future . We similarly drive home some examples to prove and demonstrate own opinions regarding our topic. Finally, we will have a conclusion summarize our research.Differences military group Management and compassionate Resource ManagementAs we all know nowadays, heed is actually chief(prenominal) in hospitality industry as intimately as the former(a) industries. According to our research, we can insure some differences between personnel department Management and world Resource Management. We luxuriouslylighted some of the differences for example, homophile Resource Manage ment acquire a more than flexible condition whilst military group Management establishes rules and regulations. (Blurtit, 2007-2010), (Storey, 1995) eldest of all, force play Management is a combination of a traditional routine, and it can as well as include reporting to administrative job as well as it is applied to support managers, while gracious Resource Management does non only focus in the importance of employees, but in any case astir(predicate) the importance of obtaining continuous bene sums for disposals management team. (Blurtit, 2007-2010), (Storey, 1995)According to the theory of humanity Resource Management in planning perspective, it was in like manner express that Personnel Management can be described as a labile and it rears response to demands and concerns in a management, another way is a mental contract which removes configuration from managers. For Personnel Management however, it includes procedures, consistency and audit, which mean that Perso nnel Management will usually take up to take a look and let the employees know their responsibilities of the team or department, and they will also need to think about the emotions of their employees for example, how can they do or what atomic number 18 they thinking about their job. With Human Resource Management actions include to roundabout up and organize need, flexibilities and commitments, which argon colligate to the strategies for managers and the nurture organizations of their team, it is pro ready and long, and it is related to continuous development policies with purposes of improving to manpower. (Blurtit, 2007-2010), (Storey, 1995)Now we move to control organization of both of Personnel Management and Human Resource Management. In theory, Personnel Management has external control which they usually find some uphold from other function instead of dealing with it by themselves. By contrast, Human Resource Management is self control, which means for example, when a company has a problem they will be able to solve it by themselves and they do not need any support from the other departments or other teams. (Blurtit, 2007-2010), (Storey, 1995)The relationship between management and employees under Personnel Management kind of than monitoring and control, because Personnel Management are like pluralist so they need to do a lot of different functions and normally Personnel Management have some difference in space amongst their employees for example, Personnel Management have some divide class with employee, sometime they think that their employees are not good enough to solve problems so they will turn over the management instead of their employees and that is why in that location will be woeful trust from their employees. With Human Resource Management, they normally care about the benefits of an instauration so they tend to invariably to listen their employees and they also care about improving the problem of employee satisfaction, interes t in working groups and effective for employee job, active participation, evaluation and reward policies and training cost for example, how can the employees control the work, so this is why we think that Human Resource Management is individual and has high trust from their employees. (Storey, 1995), (Blurtit, 2007-2010)Personnel Management prefers a structure that is bureaucratic, which means that it always follows any decisions and they normally think they are always true so they are said to be a defined role in their job and Human Resource Management is a more positive and flexible role because Human Resource Management creates a good team work and they can help employees feel comfortable in their work, as we mentioned before Human Resource Management is a very flexible role because if their employees are not good for working, they can help send their employees for training to elevate their talent, for example. Human Resource Management is more individualistic. (Blurtit, 2007-20 10), (Storey, 1995)These are some major differences between Personnel Management and Human Resource Management as we have researched and explained before. Here is a compend of some main points according to what we have researched from Guest (1987) identifies the differences as long-term kind of than short termPsychological commitment quite a than complianceSelf control rather than external controlUnitarian rather than pluralistOrganic rather than bureaucraticIntegration rather than specialistThe Similarities of Personnel Management and Human Resource ManagementHuman Resource Management is defined as an administrative activity that relates with human resources planning, recruitment, selection, orientation, training, appraisal, motivation, providing benefits and incentives, etc. Human Resource Management aims at developing community through work. (Businessdictionary.com, 2010)Although so, at that place have been many attempts to define what exactly Human Resource Management might be and as stated by Heery and Noon (2001)It has been acknowledge that Human Resource Management is a subject of considerable academic analysis and that, ultimately, there is no common agreement on what Human Resource Management actually means. (Heery Noon, 2001, p.161)According to Heery and Noon, there are a few definitions which they feel capture the complication and dynamism of Human Resource ManagementIt is seen as simply being another name for personnel office management and there is nothing different or special about it.A convenient shorthand term that allows for the assemblage of a consentient series of sub-disciplines that are mostly concerned with people management such(prenominal) as employee relations, labour relations, personnel management and organizational behavior.Used as a map to help guide to understand the concept and ideas associated with the management of people.Set of professional practices suggests that there are a range of personnel practices that can be i ntegrated to ensure a professional admittance to managing people.A method of ensuring internal fit again sees the need to direct approaches to people management, also with other areas of the organization.A method of ensuring external fit where the activities have to be fully integrated with the demands of the external environment.A matched advantage where by an organization can gain competitive advantage, a view top hat captured by the clich of our people are our greatest asset.A market-driven approach is that decisions will often be market driven and the needs of the line of descent determine the manner in which employees are treated.Manipulative tress sees it as inherently exploitative and manipulative. (Heery Noon, 2001)However, Personnel Management is defined as an administrative discipline of hiring and developing employees so that they become more valuable to the organization. Personnel management includes conducting job analysis, planning personnel needs, recruitment, selection, orienting, training, managing wages and salaries, providing benefits and incentives, value performances, resolving dis deputees and communicating with all employees at all levels. ( seamdictionary.com, 2010)There is not much of a difference between the two as it was said that the newer alternative term Human Resource Management has been used rather than Personnel Management, reflecting the increased importance of this function in labor-intensive, service-sector industries. Here are the similarities between Human Resource Management and Personnel Management planning employees needsIn charge of the recruitment and the selection of staffIn charge of the orientation and training of staffManage employees wages and salaries valuate employees (appraisal)Motivate and have constantly communication with employeesProvide benefits and incentives for employeesIn addition, according to Armstrong (1992) there are similarities between the Human Resource Management and Personnel Managem ent that has been summarized below some(prenominal) of their strategies result from the business strategy some(prenominal) need line managers in order to manage people wholeness of their basic process is to put the right people into the right jobsBoth they use some the same techniques such as rewarding, training, appraisal, etc.Personnel Management prefers the soft version of Human Resource Management which stresses the implication of constant communication with the employees as well as respect for the individual. (Armstrong, 2000)The same wine, only different bottlesIn this case, we agree that both Human Resource Management and Personnel Management are the same wine, only different bottles. This means that it is just the names that are different, but the job descriptions and objectives are the practically the same. It is just stated that the Human Resource Management has a broader scope compared to Personnel Management yet what they do are fundamentally the same, managing people . As stated above, both of their strategies result from the business strategy, both need line managers in order to manage their people in their organization, put the right people into the right jobs, manage their employees wages and salaries, they use almost the same techniques such as motivating, orienting, training, appraisal, etc. of their staff, as well as providing benefits and incentives for employees. (N. Madison, 2003-2010)Human Resource Management is Preferred for Managing EmployeesFrom the differences and similarities stated above, we powerfully believe that Human Resource Management is the first-rate choice and that it should also be the favourable management for managing employees in every(prenominal) organization. Reasons are as followsHuman Resource Management is the most effective way of managing peopleHuman Resource Management is ideal in hiring the right people for the right positions in the organizationAny problems or complications that occur in an organization, t he Human Resource Management are the ones to turn to, to simplify themHumanResource Management involves ongoing strategies to manage and develop an organizations workforceHuman Resource Management is proactive as constant improvement of functions and policies is Copernican for the development of employeesEmployees of an organizations managers of all levels often involve themselves and their main goal is to have managers from a range of departments to develop the essential skills to handleevery staff-related taskHavingHumanResource Management in an organization, primary motivators like work groups, strategies for meet challenges and job creativity are perceivedHuman resource management does not only focus in the importance of employees, but also about the importance of obtaining continuous benefits for organizations management teamFinally we have summarized a few points of Human Resource Management to help us in the future. They are as followsPeople are the most important assets th at a business has. The success of the enterprise depends on the effectiveness of the people management of you-including the management of myself, managing employees, customers, suppliers and lenders as how?Supply management, work environment you provide for your employees and how to communicate the values and goals will determine your success and the success of the business.To achieve the objectives and implementation of strategic plans you need to link closely the personnel policies and procedures with business objectives. For example, you need to know when and why to recruit staff, what you expect from them, you will be rewarded and / or discipline employees can do to achieve their strategic business goals.ConclusionFor the conclusion of our research, we believe that Human Resource Management it the best choice for managing employees. In addition, we also believe that if all the organizations in every industry use Human Resource Management, it is definitely better than Personnel M anagement in ways of their functions. For example, it can make their department symmetrical and they can recruit the best people for the right positions. Also, the trouble of your organization can easily be fixed through the Human Resource Management department. This is because Human Resource Management are meant to and always there to manage their employees that they have as well as for their future employees, in every way possible. From our research, we found that with the ways of Human Resource Management, the employees find it easier to realize their values towards an organization. However, we also found that the Personnel Management and the Human Resource Management have their own way of management flush though they have the same objectives.Last but not least, we strongly agree that Human Resource Management is more effective than compared to Personnel Management based on the examples and the history that we have mentioned above. This project gave us the opportunity to underst and more about the Human Resource Management and Personnel Management, and its effects on an organization. This is also very important for us to acquire the knowledge which we will definitely need for our future undertakings in the working industry.

How Power Is Maintained Within The Society Media Essay

How Power Is Maintained Within The Society Media Essay gibe to Lukes (1986) cited in Scott (2001), male monarch is, in its close general sense, the production of casual effects. When it comes to the social power, probably the best kn give birth definition of all was introduced by a German sociologist Max Weber (1920). He distinguished trey kinds of power- traditional authority, legal authority and charismatic authority. Traditional authority occurred principally in early Middle Ages and in some of todays tribal societies. It is the most changeless form of power, non very susceptible to manipulation, because it is based primarily on tradition, which could be extremely difficult to change and the effects of much(prenominal) changes could be difficult to predict. Charismatic authority based on a personal ability to marcher peck, their dedication and trust in resemblance to the leader. No one else is able to perform such kind of power except of the person endowed with charisma . Legal authority is the least stable and its impermanence is appargonnt from the ease of manipulation of the legal standards that form the terms of legitimacy. The authority is a feature of the relationship, non an attri b arelye of personality. It is the impact on the partners in a mutual relationship.The aim of this essay is to show the delegacys, in which power is maintained inside the society, through and through the transmission of values and ideas. Media disregard contribute a lot to a society. It canful change opinions because they abide access to people and this gives it a lot of strength. This strength can both be used constructively by educating people or it can be used destructively by misleading the innocent people. accord to van Dijk article (1995) media uses their power in a really spread out right smart. Thanks to its persuasive power, mass media can influence and control the audiences minds. hence through such a mind control, the mass media can similarly indirectly affect the viewers or readers actions. Author argues besides, that the mass media consciously leaves a bit of independence to its audiences, just to make them better indifferent and encourages them to be actively involved instead of stay passive. Such a deliberate action of the media on the pass catcher, van Dijk described as a media manipulation. Author further explains, that the manipulation is the most effective when the recipients do not realize, they atomic number 18 universe a subject of the media manipulation. Furthermore, according to that, manipulation is frequently perceived in a negative terms and is also being seen as a kind of the power abuse in the media. It is because of people, who compel an image or certain argument just to support take in lay to restests. In effect, recipients accepts the news reports as a true and journalists opinions as a trustworthy.(van Dijk, 1995).There are many ways in which media manipulate their audiences inter alia sup pression by omission, labeling, face-value transmission, slighting of content, false balancing, or framing. The basic way to make people stop to listen certain arguments, is to divert their care elsewhere. The useful tool to do this is propaganda.(Herman, 2003) In Manufacturing Consent Chomsky and Herman explains that the vast bulk of the mass media companies are businesses, makeed by wealthy people or big companies, and therefore media are mainly looking for profit, and they are exchange airtime in TV or columns in newspapers to advertisers, who wants their ads to appear in a supporting environment just to secure access to the widest audience.Moreover, Herman and Chomsky introduced five factors actively involved in propaganda model. Those factors are ownership, advertise, sourcing, flak and anticommunist ideology.(Herman, 2003) Those factors works like a filters, every information moldiness pass through to get its final examination shape.Marxists also agrees, that ownership is an important factor. From Marxist point of view, if a newspapers are owned by the wealthy, it suggest that they will promote views of their owners. Another way in which the productivities of the mass media are affirmed, is through advertising. Companies pay large amounts of specie just to have their products advertised in the newspaper or shown in television system, and in effect the vast majority of newspapers or commercial television stations exists tho because they earn money from advertising goods and services. Nowadays advertisements are everywhere and for some people it is nothing more than letting to do what is new or worth to buy. But for Marxists advertising performs more functions than only informing people what is worth buying. (Berger,1982 Chapter 2) In his book The State in the Capitalist Society R. Milliband analyzed the functions of the mass media, and he found that advertising could be seen also as a kind of political tool, because it reinforces the existent soc ial order and highlights the rule of the capitalists. Milliband pronounced that advertising not only informs but mostly persuades. It not only tells to the potential buyer what to buy, but also suggests that capitalism is the best system. Consequently, the company not only sells goods, it also sells capitalism. Just to conclude propaganda model from the Marxist perspective, if a group own the production, they have not only economic, but also political power. The state is being seen as an institution which helps to organize the capitalist society, while the workings secern people are said to hold values, ideas and beliefs, but their ideas are still being manipulated by the media. Marx saw capitalism as a system of unequal wealth distribution within group of the brawny people, and believed, that the masses will further give up with capitalism to fetch the less oppressive system. (Best, 2002 78-79) The Marxs theory of ideology was further continued by an Italian Marxist Antonio Gr amsci. Gramsci understood that each of the dominant political class dominates also the consciousness of others. Gramsci believed that the working class has not made a revolution because capitalism was on its cultural hegemony. Cultural hegemony in recitation is limited to fixing the content has already been imposed. Such content may be, for example lifestyle, religion, school programs or career patterns. All this is presented to a subordinate class in a knowledge-sense way, and it effectively prevents the proletarians from formation of their own culture, their own patterns of life, or their own ideas. In Marxs materialist concept of history, the conditions of scarcity and poverty bring into being antagonism between the classes. Antagonism, which leads to the hegemony of one class over another. Capitalism has not collapsed thanks to the cultural hegemony. The workers accepted the existing system of production as really reasonable and unassailable. Therefore that gave the ideologic al victory for the bourgeoisie. To succeed the revolution, workers must have their own culture and ideology. Therefore the key challenge for them is to even off to the bourgeois culture. (Gramsci, 1926-37)According to Turow, hypodermic needle theory implied that the mass media had a direct, immediate and powerful effect on their audiences. That model of media communication was introduced by S. Tchakhotine (1939) and was based on media war propaganda. Broadcasters using the targeted content continuously and consistently stimulate basic instincts of the recipients on a stimulus- response base. This model assumes passiveness and irrationality of behavior and a high susceptibility to the content of propaganda. A reflection of this concept in the context of the relationship between media and the recipient is a shot called a magic bullet theory or hypodermic needle injection. The basis of this theory is the assertion of total passiveness of the recipients and the lack of resistance to the transfer. It was assumed that the means reaches all units in the society, which each of them receives in the same way, and it leads them to a similar reaction. Every unit within the society lives a subject to bite specified by the message and whether it will be effective depends only on the dose. (Croteau and Hoynes, 2003, 240 Turow, 2009, 153)French sociologist jean Baudrillard in his book Simulacra and simulation argues that we live in an age of simulacra in which reality has been absorbed by its own representation, in an age in which truth, reference or objective reason ceased to exist. According to the philosopher people no longer perceive reality, only a simulation. In the opinion of Baudrillard simulacra has become one of the most important category in our culture. Media lead to the invalidation of reality, and to stem the flow of information. Each event is ground, which according to the author of Simulacra and Simulation leads to loss of feeling and the whole sequenc e of events. Simulation runs directly to enhance hyper-reality, which defines the reality even more real than the reality itself. Media offer us the beauty more beautiful than the beauty and truth truer than the truth. Baudrillard argues that there is no reality, which does not mean that we live in a world of fantasy, he says only that people can no longer reach the direct reality. Baudrillard says that the reality does not disappear, it vanished the difference between what is real and what is simulated. Our senses are no longer able to distinguish between images and simulacrum.(Baudrillard, 1994 21-23) Baudrillard also famously claimed that the disconnection War in 1991, did not happen, although its appearance in television. It is obvious, that the war really took place, but the meaning and the details of what happened are inseparable from television coverage.(Baudrillard, 1995 17). A man immersed in the hyper-reality, assess their real survival according to whether they tick off with the image promoted by the movies he watch, he sees himself in the mirror through the prism of ideal images in advertising. A sense of reality blurs for him continuously because of continuous invasion of images served by the media, what captures their understanding of the world.In conclusion, media therefore do not affect what people think, but affect it, about what people think and can focus our attention on some issues, round it (via omissions, etc.) from the other cases. The views of the unit depends largely on its perceived bias, the opinion plethoric in the social environment, and these in turn from the views presented in the mass media. The views of the media are easier than others reinforced by public opinion. The truth of this assertion depends on the activities of contestant groups, having the courage and strength to expression of alternative.

Quality and Performance Management of MS

fictitious character and Performance concern of MS character is the second of triplet apprise comp unrivallednts (Finch,Byron J., 2008).The commitment to producing tonus in receiptss and fruits miscellanys transition from hardly producing to producing topics clients want. The development of the methods and techniques to manage graphic symbol and a culture of employees who want to unc all over tint is at the heart of any(prenominal) successful melodic phrase.INTRODUCTIONThis Chapter contains an appreciation into what look and performance coun distributeing, receiveing nodes expectations at tag and Spencer. I get out touch on its history and the effect of tonus centering at the company will be examined. The basis of choosing M S is out-of-pocket to the fact that it is a tumefy established company. More like an institution. likewise I go for the company.About MSFor 125 course of studys MS has been trusted by customers to sally proud select crossways at enceinte value. It has grown from a Penny Bazaar st all in all to be eff the UKs wind retailer of whole step clothing, food and home yields. With more than 21 nonp atomic number 18il million million UK customers, the company is an expanding international force, now in 40 territories. A police squad of 78,000 great deal and over 2,000 suppliers form the bedrock of its moving in, ensuring their brand will carry to offer flavor, Value, Service, Innovation and Trust. These core values ar as essential today as they ever do been. They atomic number 18 all closely doing the right thing which is, quite simply, how they do military control (MS, 2009).Michael Mark started the business in 1884 selling items at no more than a penny. The business was subsequently joined by Tom Spencer when the partnership started. The business grew piecemeal and by 1926 there were to the highest degree 125 stores. attach Spencer has been built on the following valuesoffering customers a se lective orbit of high woodland merchandiseencouraging suppliers to reserve high prime(prenominal) standards in proceeds and working environmentstore expansion planned for the gismo of customers, with a greater width of product choicesimplified run proceduressupporting British industry and buying abroad only when in the altogether-fangled ideas, technology, quality and value ar non available in the UK upbringing s strong human dealingss with customers, staff, suppliers and the community.(Whitehead, 1994).An insight into quality steeringQuality is conformance to necessarys (Crosby, 1979), with emphasis on zero defects. (Swanson, 1995) however, implied quality management to be the totality of features and characteristics of a product or proceeds that bear on its ability to compensate off given demand. Implicit in this assumption is a customer with needs and expectations to be satisfied. Quality is a measurable expiration quality management progress is more near t he journey than the result. What we do and how we do it determines quality and the actionable elements of quality involve the border quite than the outcome. satisfactory quality reduces the speak to of rework, waste, complaints and re identification numbers and around importantly, generates satisfied customers (Slack, 2007).Marks and Spencer has what is called a golden rule to eternally take ownership of dower their customers and likewise getting feedback about their go. Staffs at Marks and Spencer atomic number 18 expected to attach to the following lead principles when serving customersac hunchledge every customer with a hello or a pull a facebuild a affinity by talking and inter playacting with the customer avering good bye and discombobulate good day to customers. some feedback is done through online surveys and some direct with their customers utilise survey forms. The result from the survey enables MS to review areas of betterment.I strongly believe that qual ity of go is MSs competitive edge. The golden rules room treating the customers with courtesy, interacting and engaging with the customers doing the sales with a smile, always helping to ring on the gutter, asking customers if there is exempt anything else we ordure do for them. only these are attri only if nowes of good customer services. Good customer service runs the likelihood that the customers would still want to come back. Mr David Williams, an MS customer recently stated It makes a pleasant day for me when a staff of Marks and Spencer says thank you for waiting, att death to their customers when there was a long queue. Consistency with these values make the customers always want to come back which goes a long way in a business.Furthermore, from the companys perspective it also means treating their employees with humanely, with dignity and respect. These in tear get along the employees to be equally sensitive to the needs and expectations of the customers. If staf f feels that their efforts are cosmos rewarded and that future effort will also be rewarded, their quality of work is likely to break. In this way, total quality can be improved. Moreover, where incremental strategic change is cipherent on individual members of staff, acting upon, opportunities and threats, the reward system must be assign and motivating (Thompson Martin, 2010). From my experience, I have observed that when staff is not happy, they will not be able to deliver a good service to the customers, which whitethorn indeed tint the business.As an employee of Marks and Spencer, I can objectively say we are highly treated well. Staffs are rewarded in so numerous ways. Some of the incentives are 20% off any items in the store, promotional material opportunities, learning within the organization and pension scheme. Also the company provide bon single-valued functions, flexible working transcription for all mformer(a)s and graduate scheme for new graduates. All these r ewards and incentives are motivating factors that enable staff to perform to their termination level in serving customers in a satisfactory way.Rewards depend upon the success of the Organization as a whole as well as individual, contri providedion to the success (Thompson Martin, 2010).As an employee of Marks and Spencer, one thing that I have noticed was that when customers visits the store, they have the assurance that they are dismission to get exceptional services. Marks and Spencer are not trading in service quality gimmicks but also instruction on loose what we call exceptional basics i.e. listening very carefully to their customers and full-grown thoughts to their needs and providing what they really need. For example they offerthree items for the price of iicollect by hack writer for customers if the customer require a cab after shoppingsending customers special order to them within three working days veffective and efficient refund policy. Marks and Spencer offers full refund to their customers with their receipt or if has been lost, a credit voucher is issuedMarks and Spencer credit rag points and vouchers are given to all the card holders on a regular basis which I believe would encourage customers to use their Marks and Spencer credit card to pay at the tillMarks and Spencer train their staff to take ownership in everything they do.(Thompson Martin, 2010) emphatic on commitment to customers services, quality and invariable Improvement. Its this attention to detail that counts in providing good customer service to the customers. There is nothing more significant to Marks Spencer than their customers and achieving a high quality of service. The company encourages three things i.e., creativity, endeavour and attitude. Attitude is one of the key attributes that management at Marks and Spencer imbues on their employees despite the training and skills developed. It is the quality reflection that nocks us apart from the competition. Ma rks and Spencer have improved in their product offerings and looks like they hire people with positive attitude that takes great pride in delivering exceptional service. commented by one of the customers. It is this type of attitude displayed by their employees that leads to innovation and creativity. For example, there was a time a deaf man came into the store for shopping, he wrote all he needed in a sheet of paper. Marks and Spencer already have some employees that help the blind and the deaf for their shopping. After helping him, he was so happy that he now believes that everybody is treated in the same way without discriminating. Also if a customer likes a peculiar(prenominal) product which was recommended and is not in store and in order to satisfy the customer, they take total ownership to make sure they make arrangement for more stock to be available for the next visit of the customer in store. Marks and Spencer also track their product through surveys to know how well a p articular product is performing.As explained by (Kanji,Gopal K Asher,Mike, 1996) To understand the process of total quality management (TQM),where all work is seen as process and total quality management is a unbroken process of betterment for individuals, groups of people and whole organizations. What makes total quality management different from other management processes is the concentrated focus on continuous advancement. just about of Marks and Spencer customers knows about their quality and are ready to pay more for the value. MS offers all most ever week, effective to cue customers to buy at the stated price of other competitors products like Tesco and Sainsbury just to let customers knows that there price is still the same as others but the quality is different. Marks and Spencer makes these offers to draw customers attention. They have succeeded as shown my consistently increase their grocery store share.Also there objectives is to exceed their expectation to deliver good quality to their customers and to achieve zero defects. They design their product to try to hinder errors occurring. Though, it is always impossible to prevent mistakes.Knowing the current quality standards of the product or service in your customers hands is the first stage of being able to improve. You can make mistake and you can measure your improvement if you know the base you are starting from. Having the facts indispensable to manage the business at all levels and giving that information to everyone so that decisions are ground upon fact are the essential aspect of Quality Management (Kanji,Gopal K Asher,Mike, 1996)Marks and Spencer rarely get formal complaints but when there is any they resolve it with the customer and they always listen to customers complain which at the end customers feels delighted and satisfy.(Kanji,Gopal K Asher,Mike, 1996) Satisfying agreed customers requirements- relates to essential customers as well external ones it is necessary to achieve successful internal working relations in order to satisfy the needs of the external customers.The key is service recovery this is why empowerment is so important. (Slack, 2007) Marks and Spencer train their to turn around any negative experiences they may have into positive ones onward the customers leaves the store and not to allow the customer to go home not satisfied. Its really worth the effort.Giving exceptional service has always been the maxim of Marks and Spencer for years up till now. It is well known to everybody about their good customer services. They also get tremendous feedback from their customers and that is the more reasonableness that most customers always want to come back despite the prices of their products. one-time(a) people are also helped with their shopping list by grant a member of staff to the customer to do the shopping. It gives the customer boldness to know that their shopping is done to their satisfaction. one and only(a) of MSs customers, Mrs Johnson commented that price is not the clincher factor for shopping at M&S it is the good customer services and the way staffs attends to me considering I have been shopping here for over 25 years. They are all well mannered, always with a smile on their face, they take ownership and always wanting to help to pack our shopping One of the key tasks of operation management is to ensure that quality goods and services are provided to both internal and external customers (Finch,Byron J., 2008). Marks and Spencer value their customers queues are monitored and customers are often thanked for waiting and are given the offer to pack their shopping for them. It is more than compensation to accognition someone and as a member of staff, I often hear from customers that how grateful and delighted they for the attention that is given to them. The professionalism shown by the MS employees emanated from the training provided and also interacting with customers makes our put-on more interesting. (Finch,Byron J., 2008) Contends that The best answer to a customers questions can often come only from the employee directly responsible for a good customers services to the customersMS gives customer choice. They have different range for customers, for the older women it is called classic range. This range was developed as result of the survey that was carried out. One of the survey participants, a customer known as Ms. Williams in the survey wrote It fits perfectly ok without any adjustment or complain, I just cannot go anywhere else to buy my clothes than Marks.Another range for the middle age is called Peruna, they are long lasting but very speak toly. Customers are happy to pay for what they get be character of the quality of the finished products and is visible to see said one of their customers. A quality is the degree of fit between customers expectations and customer lore of the product or service. (Slack, 2007)Marks and Spencer respond quickly to customer demand. One k ey element of quality management is the dependence on empowered teams to document and then streamline processes based on team knowledge and understanding of customer needs and expectation. States customer requirements often fall scant(p) of defining customer needs and expectations (Swanson, 1995)If a product was not in store. Marks and Spencer take responsibleness to make sure they find an ersatz way to get the product and send it to the customer address just for meeting the customers expectation and to make sure they satisfy customer demand.Dimensions of Quality(Finch,Byron J., 2008) determine eight product quality dimensions and five service quality dimensions which consist of the followingsPerformance relates to the perceived characteristics of the product.Features the additional or secondary capabilities of a product or service.Reliability - measures the dependency and how consistently it achieves the promises given about the product/service.Durability deals how long the product/service last for. usability usually deals with after sales in harm of repairs guarantees and complaints resolution.Aesthetics deals with the demeanor and style of the product/service.Response the relationship between the product/service provider and the customer.Reputation deals with the perception of customers on the company.In addition to the above (Finch,Byron J., 2008)also identified five dimensions of service quality which includesReliability in terms of the company keeping to its promises.Responsiveness deals with how promptly the company responds to their customer needs. toast dealing with trust and confidence between the customers and employees.Empathy deals with how employees are sensitive to the needs of the customers.Tangibles showing care and attentions with respect to the physical facilities and written materials available at the company.Marks and Spencer provides both products and service to their customers and fully conforms to all the service/pro duct quality dimensions mentioned above. This I believe has led to the consistent domination of foodstuff share in the retail industry by MS.Cost of QualityCost of quality relates to the cost associated with assuring quality of the product/services in addition to costs incurred in correcting defective items. (Finch,Byron J., 2008) explained cost of quality as the cost associated with maintaining and sustaining goods/services which can be categorised into principally internal and external failure costs, prevention cost and idea costs. All of these costs are identifiable with MS. An example of external failure i.e. cost incurred after transfer of ownership to customers at MS are the returns make by customers when something goes wrong with the items purchased at the store when replacement would need to be made in additional to employee time involved in dealing with the defective product. Internal failure cost i.e. costs that may prink due to inadequacy of quality to begin with tr ansfer of ownership to customers occurs at MS when inspection staff have noticed a desertion in a product line and had to be withdrawn before reaching the shock level. All the costs associated with this defective product including production and distribution costs aggregates to the internal failure costs. The appraisal costs are those cost associated with meeting quality specification which may include inspection, interrogatory and sampling. At MS this category of quality cost are incurred before the products are distributed to various stores. Usually the quality audits are carried taking samples from millions of product items to ensure they meet quality specification. (Finch,Byron J., 2008) stated that a frequent cause of poor quality is the failure of system that are intended to maintain quality. Hence placements need to ensure their quality system is audited to ensure that they meet their quality requirements and thereby reduce their appraisal cost. The cost associated to red ucing appraisal costs can be categorised as prevention costs. Some these costs includes cost of training, improving the process, quality planning activities. Where more efforts are put in prevention, it should have an impact in reducing the other category of quality costs. However, as can be seen from figure1 below, quality cost increases as quality problems gets to customers. go out 1 (Finch,Byron J., 2008)Cost of quality preventionInternal failureExternal failureCost of quality from bar to external failureTotal Quality ManagementAs defined by (Chartered Institute of Management Accountant, 2002), TQM is a programme that ensures that goods or services supplied are of the highest quality. However, (Feigenbaum, 1986)defined TQM as an effective system for integrating the quality development, quality maintenance and quality improvement efforts of the various groups in an organisation so as to enable production and service at the most economical levels which allows a full customer sati sfaction. TQM as a process must encompass everyone in the organisation and with full commitment of senior management. (Finch,Byron J., 2008) put forward that TQM is based on three principlescustomer focuscontinuous process improvement andtotal involvement.With customer focus, the customer defines what quality is. A distinction is required between what is known as internal customers that are employees within the organisation and external customers who buys the products or services. Each employee in the organisation should have a well defined customer so that there is what is known as supplier-customer relationship extending from the internal customers to the final consumer who consumes the product. For subject in MS an output from a staff (internal supplier) then becomes and excitant for another staff (internal customer). This chain feeds itself into the final consumer. If the process is broken i.e. the supplier-customer relationship and the quality needs of the internal customer is not met, it is bound to affect the ultimate consumer.Continuous process improvement is about reducing or eliminating variant from quality processes. Outcomes from processes should be predic add-in and when this is not the case it may become difficult to consistently meet customer expectations. Continuous process improvement at MS has a very low variability if all any. Continuous process improvement is part of MS end A which is quality management plan that contains a comprehensive set of objectives that governs how MS does business. The plan came into existence in January 2007 and commits to changing one coke things over five years. political platform A is makes a real change to the environment, customers, employees and people working in the MSs supply chains. Through blueprint A, MS have introduced products and services to help customers live in a sustainably way, keep contribution to local communities and with additional profit generated ploughed back into the business. MS engages every one of its 21 million customers by building Plan A qualities into all of its products and helping customers to develop their own Plan A eco-plans. MS has integrated its Plan A from being a Plan to How We Do Business by integrating it into processes and giving its workforce the skills, tools and pauperization required to make a difference. (MS, 2009)I believe that it is the commitment from management and the active involvement of employees in growth and implementing their quality objectives Plan A that have contributed to the success of the company. To continue to sustain the level of confidence of quality assurance, managers need to ensure that everyone consistently adhere to their standards and ensured it is continuously measured and monitored. Where necessary corrective action should be taken as advocated by (Deming, 1982) to use of the Shewharts PDCA cycle (Plan-Do- checkout counter-Act), as an approach to process analysis. This cycle inevitably leads to redesign and improvement in quality.Tools for solving quality problemsThere are several(prenominal) processes available for quality improvement including DMAIC(Design, Measure, Analyse, Improve and Control) and DMADV (Define, Measure, Analyse, Design and Verify) of Six Sigma improvement projects. DMAIC is used for existing processes where performance is below what is expected while DMADV is for developing new products/service in order to meet the desired quality level. Also there is the PDCA cycle as illustrated by (Finch,Byron J., 2008) where he identified seven steps to quality improvement summarised as followsFigure 2 PDCA Quality Improvement tool (Finch,Byron J., 2008)Most organisations including MS can improve their quality by implementing any of the available quality improvement processes. any(prenominal) process used need to be supported by applying appropriate tools for each step. There are various tools and techniques that can be employ as illustrated in figure 3 belowAnalytical tools loosely usedFrequently usedIdea Generation ToolsConsensus toolsProcess comment info CollectionAnalysing Cause effectAnalysing displaying dataPlanning tools merging management toolsBenchmarkingQuestionnairesPLANProblem identificationAnalysis of current statusAnalysis root causesCHECKSelection planning of solutionCheck resultACTStandardiseConclusion / next cycleFigure 3 Quality Improvement Tools Technique Matrix (Swanson, 1995)In using the above tools and techniques, analysts should list activities to be carried out and the expected output/results of each step. Though not prescriptive in nature employees or analysts can be flexible with the tools they apply depending on the situation theyre faced. The quality improvement models identified above provides an iterative steps but do not provide how the steps are to be prosecuted but there are tools that will aid the accomplishments of the steps identified within the quality improvement model. These tools as identified by (Swan son, 1995) are not exhaustive but majority of them have been converted into a matrix as illustrated in figure 4 below.Idea Generation ToolsConsensus toolsProcess DefinitionData CollectionAnalysing Cause effectAnalysing displaying dataPlanning toolsMeeting management toolsBenchmarkingQuestionnairesFigure 4 Tools and techniques matrixQuality Awards and Quality StandardsMany customers are quality assured knowing a business has quality appoint accreditation. It provides the customer with the confidence that they are buying quality product or quality service. In many cases businesses use quality award as marketing tool which are visible in their marketing and promotion. In some cases some businesses can afford to charge at a premium as a result of quality accreditation. A quality award enables a business or organisation to conform to indisputable specified standard. A standard that must be consistently adhered to and where a business conducts its business internationally, it may well be a requirement to have and internationally recognised quality standard accreditation. Two internationally recognised standards are the Malcolm Baldrige National Quality Award and the International Standards brass section. The ISO is one of the most world-acclaimed quality standard award/accreditation is the ISO quality standards amongst others. According to (International Standards Organisation Discover ISO, 2010) the objectives of the standards where implemented, are to enable products/services to be more efficient, safer and cleansing agent trade facilitation assist governments with technical foundation for legislation in wellness safety sharing of good management practice safeguarding of consumers and making life story simpler. With the insistence of having ISO quality standard in place, it ensures that certified company have the capacity, capability and infrastructure available to produce quality products/services. (Finch,Byron J., 2008). There are various other specific a wards depending on the industry. Marks and Spencer especially in the last couple of years have had several awards in recognition of its performance when compared to its competitors in the industry. Some of these awards include are listed below.AwardsPositionenvironmental Investigation Agencys Supermarket refrigeration table superiorCosmopolitan Magazine AwardsWinner of Most respectable retailer deoxycytidine monophosphate Trust standard software documentationPesticide Action Network UK supermarket pesticide league tableWinnerEthisphere Worlds Most Ethical CompaniesTop 100Consumer Focus Green to the Core supermarket league tableJoint WinnerGreener Package Awardsretail Leadership AwardRSPCA Good Business AwardsFashion Commitment AwardLetsrecycle.com AwardsHigh Street cycle Champion 2009International Wine Challenge AwardsEnvironmental Initiative of the yearForest Footprint Disclosure ProjectBest General Retail Sector PerformerBusiness in the Community 2009 Corporate debt instrument IndexPlatinum performerThe Independent Green Awards2010 Best SupermarketENDS Carbon2009 Brand Emissions LeaderFigure 5 MS Awards (Marks and Spencer, 2010)ConclusionMost organisations including MS strive to continue to satisfy or meet their customer requirements. MS over years have consistently developed and sell quality products to their consumers. This is reflected as they continue to dominate their industry and the fact that consumers believes that whatever they purchase from MS, it is essentially a quality item. Total Quality Management is a continuous process and must have the contribution of everyone in the organisation from the corporate leadership right down to the shop floor staff in order for the organisation to continue to meet their responsibility in delivering quality. Organisations with quality standards and awards must continually review their processes and find a way to continue to improve in order to maintain their market share and most importantly their profitabilit y and competitiveness.